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Hello, we're Murie

Marketing & Design

Nimble yet Ambitious

custom solutions

on-point and Creative

inspired projects

Data driven Design

integrated campaigns

About us


DRAW from our EXPERIENCE


Founded in 1988 by Mike and Christi Murie, we are a creative design and marketing agency. From our humble beginnings as the agency of record for Smith Sport Optics, we continue to expand our clients to include a diverse group of local, national and international organizations.


In any given year, we design marketing collateral distributed to millions of customers and displayed at tens of thousands of locations. We have had the good fortune of seeing our designs showcased in Office Depot, Lowes, Target, Costco, Trader Joe's, Sears, Sky Mall catalog, QVC, Staples, CDW, Extreme Home Makeover, Consumer Electronics Show, and Chevron and Texaco stations.



Our Values


QUALITY

"Never compromised" quality

INTEGRITY

Honest, diligent, and distinguishable service


CREATIVITY

Matching measurable goals with innovative deliverables

EFFICIENCY

Timely delivery of optimum results

Industry Experience


Thanks to the creativity and experience of our dedicated employees, our reach extends beyond our office in Boise to include clients around the world. We're proud of our client relationships—they allow us a deeper insight into how we can best delight our customers.

Click on an industry below to view or download more information.



Solutions


let us design a solution for you!


Providing marketing solutions customized for your organization through a combination of innovative thinking, creative graphic design, and active listening.


BRANDING

Identity, promotional products, guidelines, apparel, color palette, typeface, stationery, messaging and imagery

MARKETING

Loyalty programs, sales promotions, Google Analytics, copywriting, life-cycle, product launches and co-branding


PRINT

Packaging, posters, advertising, outdoor, tradeshow, brochures, flyers, direct-mailing, annual reports and point-of-sale

DIGITAL

Websites, advertising, mobile, SEO, responsive design, videos, electronic direct mailings, applications and screen graphics

Our Projects


We work with organizations, both large and small, to plan, create, and deliver marketing that addresses the issues they need to solve. We invite you to explore our creative portfolio to see for yourself how we combine traditional and emerging marketing practices to solve graphic design and marketing problems.



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Franklin
Franklin Building Supply
Logo Design


Franklin Building Supply

Chevron
Chevron
Project type


Chevron

Fast Eddy's
Fast Eddy's
Logo Design


Fast Eddy's

HP
HP
Electronic Direct Mail (EDM)

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    -Electronic Direct Mail (EDM)


Idaho Power
Idaho Power
Logo Design

Idaho Power

HPE
HPE
Electronic Direct Mail (EDM)

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    -Electronic Direct Mail (EDM)


Harbor
Harbor
Print Design


Harbor

Valley Ride
Valley Ride
Logo Design


Valley Ride

Odell's
Odell's
Print Design


Odell's

Bithell Law
Bithell Law
Web Design


SureFired
SureFired
Logo Design


SureFired

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SDS (Specialty Data Systems)
Web Design


SDS (Specialty Data Systems)

Pep Boys
Pep Boys
Electronic Direct Mail (EDM)

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    -Electronic Direct Mail (EDM)


TJ Farms
TJ Farms
Auto Wrap Design

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    -Auto Wrap Design


TJ Farms

Pronto Pups
Pronto Pups
Logo Design


Pronto Pups

Idaho Correctional Industries
Idaho Correctional Industries
Web Design


Idaho Correctional Industries

Terry Reilly
Terry Reilly
Logo Design


Terry Reilly

505 Southwestern
505 Southwestern
Package Design


505 Southwestern


Campaigns


Sharply attuned to a variety of customers' needs and brand unity maintained across multiple mediums allows us to create captivating custom and complete campaigns.




RACE FOR THE STEAKS

Puns are always fun, as is our work with this annual fun run event put on by the Idaho Beef Council with support from the Treasure Valley YMCA. From zany race course signage to themed canopies to social media graphics, over the years we have deployed dozens and dozens of unique ways to illustrate how to incorporate delicious, nutritious beef into a healthy lifestyle.



CHEVRON

Synchrony Financial has enabled us to drive many automotive brands by ensuring their credit card creative runs as smoothly as a well-oiled machine. Found in over 16,000 locations of dozens of automotive retailers like Discount Tires, NAPA Auto Parts, Continental Tires, Pep Boys, O’Reilly Auto Parts, and Midas, to name a few, we’ve designed everything from posters and rack cards to rebate forms and counter mats. Our high-performance digital ads and station signage have been deployed at over 8,000 Chevron and Texaco gas stations nationwide to promote fuel credit cards and the accompanying rewards.


Contact Us



Murie Design Group

800 W Main St, Suite 690
Boise, Idaho 83702